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This report examines those businesses ranking for 'Skin Clinic Edinburgh'. Skin Clinic Edinburgh |
SEO Road Map - Saturday October 01, 2022Skin Clinic Edinburgh #12 www.thesourceclinic.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.skin clinic edinburgh VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.edinburgh 10, skin 10, clinic 10, care 10, clinics 8, specialist 7, skin clinic 6, dermatology 4, skin clinics 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.treatment 10, skin 10, face 10, uk 10, spa 10, edinburgh 10, clinic 10, privacy 9, instagram 8, laser hair removal 8, health 8, acne 8, surgery 8, scotland 8, clinics 8, laser 8, aesthetic 7, facial 7, tattoo removal 6, wrinkle 6, information 6, blog 6, cosmetic 6, scar 6, news 6, therapy 6, eye 5, plastic 5, chemical 5, dermal fillers 5, aesthetics 5, london 5, hydrafacial 5, injection 5, expert 4, scarring 4, love 4, healthcare 4, chemical peel 4, rosacea 4, dermatology 4, consultant 4, dermatologists 4, promise 4, plastic surgery 4, mole 4, wart 4, laser tattoo removal 4, skin tag 4, warts 4, pigmentation 4, finance 4, skin cancer 3, skin tags 3, cream 3, psoriasis 3, dry skin 3, microneedling 3, anti-wrinkle 3, chemical peels 3, hospitals 3, wrinkles 3, eczema 3, rejuvenation 3, laser resurfacing 3, patients 3, laser treatment 3, hanover 3, skincare 3, medical clinic 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.laser hair removal 8 Double Word LSIimg src 10, span class 10, div class 10, i class 9, li class 9, ul class 9, doctype html 9, hair removal 8, iframe src 8, laser hair 8, body class 7, html lang 7, nav class 6, privacy policy 6, skin peels 6, skin clinic 6, we offer 5, skin treatment 5, on facebook 4, skin treatments 4, chemical peel 4, skin tag 4, laser tattoo 4, section class 4, would like 4, skin clinics 3, clinic edinburgh 3, laser resurfacing 3, skin tags 3, laser treatment 3, dry skin 3, img width 3, laser skin 3, p style 3, link rel 3, chemical peels 3Single Word LSItreatments 10, gle 10, treatment 10, icon 10, div 10, rel 10, add 10, http 10, title 10, class 10, form 10, https 10, text 10, nav 10, skin 10, top 10, col 10, main 10, body 10, www 10, spa 10, alt 10, spe 10, header 10, amp 10, head 10, row 10, src 10, about 10, height 10, ext 10, app 10, png 10, burgh 10, face 10, treat 10, edinbur 10, priv 10, nburgh 10, edinburgh 10, pro 10, page 10, book 10, button 10, target 10, container 10, type 10, href 10, item 10, style 10, care 10, facebook 10, site 10, width 10, span 10, data 10, spec 10, html 10, ver 10, edi 10, inner 10, img 10, link 10, ing 10, clinic 10, offer 9, google 9, left 9, wrap 9, red 9, post 9, contact 9, image 9, load 9, home 9, script 9, menu 9, doctype 9, use 9, footer 9, bot 9, lang 9, iframe 9, hidden 9, color 9, privacy 9, non 9, removal 9, play 9, none 9, log 9, display 9, toggle 9, own 9, tag 9, jpg 9, tel 8, search 8, policy 8, address 8, surgery 8, scotland 8, area 8, visibility 8, content 8, laser 8, label 8, navigation 8, gtm 8, aria 8, health 8, url 8, acne 8, logo 8, new 8, led 8, instagram 8, sub 8, call 8, open 8, this 8, name 8, org 8, twitter 8, images 8, phone 8, anti 8, date 8, section 8, wrapper 8, clinics 8, point 8, hair 8, bar 7, active 7, size 7, website 7, set 7, info 7, false 7, mobile 7, service 7, aesthetic 7, ialist 7, index 7, file 7, table 7, peel 7, auto 7, that 7, specialist 7, noscript 7, try 7, facial 7, alist 7, input 7, min 7, googletagmanager 7, full 7, now 7, center 7, start 7, time 7, embed 7, enter 7, tattoo 7, only 7, pecialist 7, rest 7, vein 6, ipl 6, click 6, strong 6, role 6, term 6, close 6, procedure 6, information 6, cosmetic 6, test 6, peels 6, products 6, product 6, max 6, heading 6, covid 6, screen 6, pin 6, touch 6, unit 6, background 6, true 6, position 6, make 6, ageing 6, online 6, dropdown 6, current 6, email 6, wrinkle 6, align 6, telephone 6, scar 6, video 6, not 6, every 6, news 6, what 6, location 6, var 6, light 6, consultation 6, lazy 6, range 6, theme 6, place 6, blog 6, experience 6, day 6, like 6, format 6, linkedin 6, value 6, therapy 6, fillers 5, plastic 5, chemical 5, column 5, font 5, standard 5, article 5, desktop 5, hydrafacial 5, injection 5, loading 5, template 5, city 5, specialists 5, aesthetics 5, php 5, including 5, best 5, working 5, css 5, they 5, edit 5, eye 5, svg 5, services 5, absolute 5, results 5, offers 5, maps 5, when 5, hydra 5, enable 5, quot 5, geo 5, fff 5, person 5, safe 5, dermal 5, limited 5, follow 5, responsive 5, snippet 4, would 4, xml 4, profile 4, version 4, tags 4, eyes 4, hand 4, consultant 4, which 4, expanded 4, expert 4, fullscreen 4, srcset 4, healthcare 4, 'https 4, rosacea 4, feel 4, pages 4, dry 4, clearfix 4, warts 4, viewbox 4, brow 4, want 4, javascript 4, industry 4, into 4, source 4, mole 4, wart 4, import 4, green 4, yes 4, pigmentation 4, base 4, scarring 4, required 4, multi 4, safety 4, fat 4, scroll 4, submenu 4, enabled 4, event 4, dermatology 4, self 4, dermatologists 4, booking 4, why 4, patient 4, reduction 4, microneedling 3, business 3, spider 3, brows 3, journey 3, take 3, cid 3, resurfacing 3, locale 3, remove 3, stretch 3, environment 3, cancer 3, practitioner 3, cream 3, psoriasis 3, status 3, clients 3, native 3, complete 3, return 3, posts 3, function 3, eczema 3, rejuvenation 3, credit 3, settings 3, feed 3, skincare 3, sizes 3, tightening 3, api 3, element 3, document 3, default 3, where 3, bum 3, query 3, consultants 3, update 3, xmlns 3, summary 3, children 3, price 3, stylesheet 3, card 3, flag 3, dark 3, initial 3, filter 3, hospitals 3, before 3, friendly 3, assets 3, thumbnail 3, offset 3, gif 3, error 3, ready 3, category 3 |
| #12 www.thesourceclinic.com | Avg | Max | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| Clean Variation Density | 1.20 % | 5.45 | 8.12 | 5.67 % | 4.11 % | 2.65 % | 4.05 % | 8.12 % | 5.22 % | 7.02 % | 4.94 % | 5.13 % | 7.58 % |
| Clean Exact Match Density | 0.00 % | 0.01 | 0.08 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.08 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | thesourceclinic.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 16 | 44.00 | 73 | 55 | 32 | 36 | 39 | 51 | 26 | 28 | 61 | 73 | 39 | -0.38 |
| ENT003 | Entities in H2 Tags | 0 | 10.00 | 61 | 3 | 4 | 0 | 11 | 5 | 0 | 3 | 61 | 10 | 3 | -0.38 |
| ENT009 | Entities in Title Tag | 4 | 5.00 | 11 | 4 | 3 | 4 | 2 | 4 | 5 | 11 | 7 | 5 | 5 | -0.33 |
| ENT018 | Entities in Sentences | 13 | 147.10 | 471 | 215 | 29 | 104 | 44 | 245 | 37 | 53 | 181 | 471 | 92 | -0.31 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.30 |
| ENT008 | Entities in Meta Description Tag | 4 | 6.00 | 13 | 6 | 4 | 6 | 0 | 6 | 6 | 13 | 6 | 8 | 5 | -0.29 |
| ENT002 | Entities in H1 Tags | 1 | 3.10 | 9 | 9 | 1 | 1 | 2 | 4 | 4 | 3 | 1 | 3 | 3 | -0.28 |
| CP492 | Word Count | 127 | 886.00 | 2571 | 1174 | 267 | 1280 | 343 | 1255 | 257 | 226 | 1115 | 2571 | 372 | -0.27 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP468 | Number of Sentences | 7 | 28.90 | 107 | 28 | 8 | 53 | 13 | 49 | 6 | 7 | 10 | 107 | 8 | -0.27 |
| CP313 | Has Privacy Policy | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.26 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.26 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| ENT001 | Entities in HTML Tag | 52 | 404.90 | 965 | 739 | 186 | 233 | 117 | 360 | 225 | 135 | 965 | 804 | 285 | -0.25 |
| CP470a | Exact Match in the HTML Tag | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | -0.24 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 4 | 14.60 | 41 | 14 | 32 | 2 | 13 | 9 | 1 | 3 | 41 | 15 | 16 | -0.23 |
| ENT007 | Entities in H6 Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.22 |
| ENT004 | Entities in H3 Tags | 4 | 6.30 | 24 | 4 | 24 | 1 | 0 | 12 | 0 | 0 | 8 | 13 | 1 | -0.22 |
| CP168 | Leading Variations in H3 Tags | 3 | 7.90 | 21 | 8 | 20 | 1 | 3 | 5 | 0 | 0 | 21 | 10 | 11 | -0.22 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.22 |
| CP164 | Leading Variations in H2 Tags | 0 | 5.30 | 19 | 1 | 11 | 0 | 9 | 3 | 0 | 2 | 19 | 4 | 4 | -0.21 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.21 |
| CP483a | Exact Match in the Title Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.21 |
| CP160 | Leading Variations in H1-H6 Tags | 5 | 19.70 | 56 | 19 | 32 | 3 | 13 | 11 | 1 | 4 | 41 | 56 | 17 | -0.21 |
| QS008 | Number of Questions In H4 Tags | 0 | 1.60 | 16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16 | 0 | -0.20 |
| CP426 | Number of Images | 13 | 56.40 | 427 | 10 | 41 | 8 | 22 | 18 | 21 | 2 | 5 | 427 | 10 | -0.19 |
| CPXX888 | Number of HTML Tags | 364 | 738.30 | 2188 | 1066 | 304 | 756 | 307 | 514 | 353 | 243 | 1029 | 2188 | 623 | -0.19 |
| CP134a | Exact Match in Body Tag | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | -0.19 |
| CPXR003 | Number of Heading Tags | 5 | 19.90 | 56 | 19 | 32 | 3 | 14 | 12 | 1 | 4 | 41 | 56 | 17 | -0.18 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.18 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| ENT017 | Has Entities in H6 Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.17 |
| CP481b | Word Count in Meta Description Tag | 25 | 21.60 | 36 | 23 | 20 | 21 | 0 | 36 | 23 | 32 | 14 | 23 | 24 | -0.16 |
| CP380 | Meta Description Length | 161 | 137.70 | 194 | 152 | 123 | 148 | 0 | 194 | 154 | 190 | 101 | 154 | 161 | -0.15 |
| CP425 | Number of HTTPS Links | 40 | 134.80 | 369 | 269 | 51 | 114 | 41 | 110 | 75 | 34 | 231 | 369 | 54 | -0.15 |
| CPJLD107 | Has JSON-LD Hospital | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP435 | Number of Links | 42 | 136.60 | 372 | 269 | 51 | 117 | 42 | 110 | 83 | 35 | 232 | 372 | 55 | -0.15 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CPJLD143 | Has JSON-LD MedicalClinic | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP492b | Unabridged Word Count | 154 | 1042.20 | 2987 | 1405 | 311 | 1542 | 396 | 1497 | 288 | 265 | 1286 | 2987 | 445 | -0.14 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP427 | Number of Images with Alt Text | 5 | 53.10 | 427 | 0 | 40 | 4 | 11 | 15 | 21 | 0 | 4 | 427 | 9 | -0.13 |
| CP352 | Has YouTube Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.13 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP346 | Has Trademarks | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CP447 | Number of Trademarks | 0 | 0.60 | 4 | 0 | 0 | 0 | 2 | 0 | 4 | 0 | 0 | 0 | 0 | -0.11 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.11 |
| CP345 | Has Terms of Service | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.11 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP151 | Leading Variations in H1 Tags | 1 | 1.40 | 5 | 5 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP184 | Leading Variations in H6 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.11 |
| CP172 | Leading Variations in H4 Tags | 0 | 4.40 | 39 | 4 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 39 | 0 | -0.11 |
| CP452 | Number of Videos | 0 | 0.40 | 3 | 0 | 1 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 2 | 0 | -0.10 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP451 | Number of US Phone Numbers | 0 | 6.60 | 42 | 1 | 0 | 5 | 2 | 0 | 3 | 0 | 42 | 13 | 0 | -0.09 |
| CP480 | Title Length | 43 | 64.70 | 116 | 39 | 47 | 66 | 31 | 70 | 53 | 116 | 87 | 62 | 76 | -0.09 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| ENT005 | Entities in H4 Tags | 0 | 5.30 | 50 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 50 | 0 | -0.09 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP176 | Leading Variations in H4-H6 Tags | 1 | 5.10 | 41 | 5 | 0 | 1 | 0 | 2 | 0 | 1 | 0 | 41 | 1 | -0.09 |
| CP126a | Exact Match in A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CP412b | Has Email | 1 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.08 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP203 | Has Apple Touch Icon | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.07 |
| CPXR004 | Number of H1 Tags | 1 | 1.40 | 5 | 5 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| QS003 | Number of Questions | 6 | 2.70 | 18 | 0 | 0 | 3 | 2 | 3 | 0 | 1 | 0 | 18 | 0 | -0.07 |
| CP412 | Number of Email Addresses | 2 | 1.00 | 4 | 0 | 2 | 0 | 0 | 1 | 4 | 0 | 0 | 2 | 1 | -0.06 |
| QS004 | Number of Questions In Headings | 0 | 1.80 | 16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 16 | 0 | -0.06 |
| CP223 | Has Meta Author | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP481a | Word Count in Title Tag | 6 | 8.30 | 16 | 7 | 6 | 7 | 4 | 8 | 8 | 16 | 10 | 7 | 10 | -0.05 |
| QS012 | Headings Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.05 |
| CP231 | Has Meta Twitter Description | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| CP428 | Number of Images without Alt Text | 8 | 3.30 | 11 | 10 | 1 | 4 | 11 | 3 | 0 | 2 | 1 | 0 | 1 | -0.03 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP220 | Has HREF Lang | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CPXR24 | Number of P Tags | 27 | 29.70 | 98 | 57 | 28 | 6 | 17 | 54 | 0 | 14 | 21 | 98 | 2 | -0.02 |
| CPXR002 | Number of HTML Comments | 6 | 10.00 | 42 | 0 | 5 | 42 | 7 | 8 | 0 | 0 | 20 | 18 | 0 | -0.02 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP424 | Number of HREF Lang Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.02 |
| CP235 | Has Meta Viewport | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP347 | Has US Phone Number | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.01 |